I mentioned this several times in #1050506845694992467 . It's probably worth its own blog post. For RSS readers to go mainstream, people need to be able to use them without knowing what RSS is. This is why, for example, in Yakread the RSS subscription field is labeled as shown in the screenshot. The hope is that even if you've never heard of RSS before, you'd understand that you can subscribe to ~any website by pasting in the URL. (And thus it's critical that you not have to paste in the feed itself; the reader app has got to be able to auto-detect the feed, which I think most do.) Even better is if the "open in " thing (see #6 in #1050506845694992467 ) becomes ubiquitous. I think that really is the key to making RSS mainstream. And it's not hard to implement! It's a lot more practical than some of my other ideas.