I'm thinking about the following strategy: 1. stop doing paid acquisition for Yakread, for now. The current product perhaps just requires too much investment from new users for paid ads to work out. 2. instead, focus on organic growth. continue writing the weekly newsletter, and when relevant post them to HN. Focus on HN as the main growth channel for now. I don't want to sweat it too much--as discussed, psychologically I'm enjoying getting out of the product growth mindset for a bit. But I'll at least keep HN in the back of my head as I write the newsletter. 3. while doing that, continue to refine the product. Honestly if it's geared towards HN, I may want to rejigger the whole thing to focus on RSS. update the landing page, and have the onboarding flow be "upload your opml file." 4. When that whole thing is going well and I want to expand beyond the HN crowd, put more work into yakread's discovery system. do the "tiktok/youtube for reading" thing (https://tfos.co/p/tiktok-for-reading/). i.e. the landing page mostly describes the product as "sign up for this thing and we'll show you interesting articles to read." you can still subscribe to specific newsletters and feeds and things, but it's not emphasized on the landing page or onboarding flow--it's more focused at people who have already become active yakread users and now want to customize their experience some more. 5. At that point I think paid ads would work well.

Targeting hn in this way is smart I think. Like we were discussing in another thread, I think the problem yakread solves will resonate most with hn readers