now that yakread is mostly where I want it in terms of features, I've been thinking about what marketing channel I should focus on. I want to take a break from paid ads for a bit and probably try them again after yakread has some organic growth. I don't think seo is a good fit. hacker news comes to mind since I've had a number of articles hit the front page there in the past. though I've also thought a little about substack notes/substack in general. it's appealing since it's a network focused on people who read/write blog posts which is exactly who I want to target. I've just not been sure how I'd go about it. as an overly technical founder, I'm fairly marketing-impaired, and I need a strategy that I'll actually be able to execute on. about 10 minutes ago I had a flash of inspiration: I can funnel my irritation for substack into marketing for Yakread. make a branded substack account for Yakread and then write blog posts + notes that critique them etc. it'd be in good faith--I want all my critiques to be valid/fair--but I will "dish it out" as much as I can. with humor. and it's perfect because I can be completely blunt about how the whole point of the publication is to promote yakread (which competes with substack), and thus I can include plenty of signup-for-yakread CTAs and have it be funny also the content would be relevant to anyone on substack, and anyone else who has beefs with substack would likely be down to share it and this is a topic which I can probably write plenty of stuff about lol. every time substack publishes another PR fluff piece it'll give me more stuff to write about 😈

Disdain as a marketing strategy sounds pretty on point to be honest. Love it

the weekly newsletter (just a summary of this message basically): https://tfos.co/p/complaining-about-substack/