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We are using podcasts as a relationship building excercise for our clients. My submission- I personally think a podcast is a great way to build 1-1 and 1-many relations. Don't think of podcasts as a isolated strategy/tactic...it is a part or one lever of Relationship building. It is very holistic and caters to people at different stages of the buying journey Recently wrote an article about this...LMK if you want the link

How is the relationship built when the guest logs in 5-15 mins before the call and logsout at the end of the recording especially in a remote setting? Also most of the times important guests don't coordinate directly and do it via their team. You mostly have just the email id for important guests or coordinate on LinkedIn/email as they don't give their number always. I understand the wholistic part though where a lot of content can be generated and repurposed

That's why there is a whole process for what people you want to invite for podcasts, you don't invite cold leads, but people already shown intent to buy and know about your brand, Also podcasts are a great way to build 1-many relations if you use them as community meetups... Again, as I said don't think of podcasts as an isolated lever, it is part of a very holistic relationship building excercise

Hi @samyak pls share the link, I'd be interested to know more.

Here you go @Gagan Saiprasad https://grux.digital/2022/07/30/abm-relationship-building/