@Swati Bothra
Reddit learnings (B2B client targeting marketeers in mid market companies):
• The cost per relevant lead is comparable to Google.
• Average CPC is cheaper than that of Google
• Targeting communities work better than interest although the audience size might be limited
• The decision making cycle is longer when compared to Ln or Meta so you might need to run ads a bit longer (21 days before yo u start receiving leads)
• The communication should not be on selling but on the problem that you are solving and should be conversational in nature.
Feel free to hit me up, if there any other questions or if I can help.