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# markops
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@Niranjan Bala
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What sort of data intelligence? 🤔
I have implemented/set-up multiple stacks for product/marketing intelligence, probably can help.
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DM-ing you Anshul!
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@Swarnendu Dutta
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Happy to share my thoughts
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DM-ing
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Thanks @Sowndharrajan Radhakrishnan Happy to help.
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@Vartika Gupta didn't fully understand your question but I might be able to help. Feel free to DM!
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Data Intelligence how? Leedfeeder types or Clearbit?
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While setting up this process make sure two different data are enriched and transferred to a CRM. Divide it into two frameworks one should be to capture data on 'website visitors' and the next should be to capture it for 'form submissions' ! Points to look out for... 1. Native integration between the visitor data and CRM or respective ad platforms (if needed) 2. Qualification system for qualifying visitor traffic based on sources or campaigns 3. Smooth data transition inside the CRM where it shows every activity on a company level rather than on an account level. 4. First party data and third party data(Helpful for ads/lead-gen programs) @Vartika Gupta Happy to help, lmk if you need any assistance!