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cc: @Rapti

Thanks for tagging, @akbansa Hey @Sowndharrajan Radhakrishnan, i think Rohan has covered the channels pretty well. I am relatively new to this but some initial findings about developers is: 1. Devs are like any other ICPs unlike popular belief. Perhaps they’re more loyal than other ICPs when it comes to using tools. It may be hard to convince them to move but when they do you’re looking at longer LTVs 2. They also do like looking at demos and listening to your pitches. They will definitely try out your product if you’ve gotten a response from them. 3. They’re heavily close-community influenced. So community channels are a great way to reach out. 4. Depending on your dev ICP category, channels may change. For example: if your decision maker is the startup CTO- you’d be better off listing yourself on AWS for Startups (dealkits) but of its enterprise CTO, Gartner + close community 5. Most CTOs are also leaning towards getting everything done under one tool so partnerships and integrations are the way to go 6. Fluff will turn them off. Give value. Real pain-point problem solving will pique their interest. On the whole, they understand products better (i believe for obvious reasons) and that’s why it can be tough to bullshit about your product. So dont go with “why <competition> is your toxic valentine” blogs or social posts for them 😛 unless you’ve used it yourself and found that your product is solving the problem better. If you don’t understand or are not willing to understand the details of the product, it would be tough to sell to them. I hope this helps.

I have had my fair share of tryst with marketing to developers a couple of times. While the points mentioned above by Rapti and Rohan cover most of the things I am adding a few from my experience. • It is super tough to market a tool that's not cutting edge or the latest tech to Developers. I attempted that and found that pricing as a lever worked because there were better products in the market. • On the spectrum of skill - developers can be classified as top 5 %ile who are more likely to rely on open source tools, act as early adopters and develop their own thing. Followed by the medium percentile (50 - 95 %ile) these are developers who are advanced but prefer to rely on tried and tested tools that the top 5%iles have already explored. And then the bottom (<50%ile) who are mostly copy paste developers using stackoverflow for all problems. • Niche developer focused ad networks work better. This worked at the time, circa 2017. • Partnering/sponsoring developer focused Newsletters or having your blog getting listed in them worked well.