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# demand-generations
Slackbot
02/03/2023, 1:04 PMThis message was deleted.
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Vijay Choudhary
02/03/2023, 2:52 PMfollowing
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Srikanth V
02/04/2023, 6:39 AM• Hi @Prasad Lingawar - from my past experience, I've found both of them to be useful. Having dedicated alternative, competitor comparison landing pages and use Paid ads (with competitor outrank approach) plus have a blog theme which gives commentary on overall landscape while pushing your own company in a subtle way had helped (use email newsletter, social channels - paid) for this
Hope this helps!
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Prasad Lingawar
02/05/2023, 6:57 AMThe thing is Google is now pushing listicle for these kind of keywords. I am planning to do something that people at Helpscount did. They have listicle for all the competitors and they are on top for most of the competitor keywords.
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Saheen
02/09/2023, 2:10 PMYou mean Helpscout?
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Prasad Lingawar
02/09/2023, 2:10 PMYes
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Saheen
02/09/2023, 2:13 PMThanks.. I have been trying to do that for a long time, but got no approval. May be some data from this help 😀
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Prasad Lingawar
02/09/2023, 2:14 PMShare this with that person - https://www.growandconvert.com/content-marketing/saas-content-strategy/
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Anurag Pandey
03/12/2023, 10:07 AMI grew my project 3x MQL leads using target keywords like , tools , software, alternatives 😅