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# demand-generations
Slackbot
02/01/2023, 2:18 PMThis message was deleted.
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Ashwin Sande
02/01/2023, 2:19 PMcapture in CRM? i dont think search term is possible. keyword is.
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Vishal Pandurangan
02/01/2023, 4:21 PMHubspot marketing automation does that.
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Ishaan Shakunt
02/02/2023, 9:19 AMYeah, as Ashwin said- Search terms are not possible, keywords are.
So if you make close enough ad groups and add search terms without a lot of variance to the keyword, you'll get the information you need to take decisions.
Also, in a lot of cases, you'll see the conversion against a search term in GAds. You can manually map them later.
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Ishaan Shakunt
02/02/2023, 9:20 AM@Ashwin Sande petition to build this feature in Factors to map search terms when available from GAds to our MQL level data.
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Ashwin Sande
02/02/2023, 9:22 AMNoted.
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samyak
02/02/2023, 12:58 PM+1 to @Ishaan Shakunt
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Shiyam
02/02/2023, 11:17 PMWe can do that if you have offline conversion setup from hubspot, Salesforce or any crm and your primary goals are offline conversions from your crm snd
Not ga or GTM tags.
Now if you check search terms you’ll get this data. Even you can drill this down to customer level if you have offline conversions setup specifically.
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Ishaan Shakunt
02/03/2023, 6:59 AMHave you found a way to pull this back to the CRM? @Shiyam
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Upasana
02/10/2023, 1:22 PM@Aditya Dey
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