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Thank you for sharing, Rapti. Glad to see SEO is still top channel in marketing channel.

@Dipen Visavadiya no wonder this company also happens to sell SEO services, i'm sure just a random detail :P

Fair. Follow up question: Do you ever look at benchmarks? If you do, what kind of business benchmarks/reports do you personally like to look at for SAAS?

i used to only at the behest of my clients. and overtime i have realised every company, every case is unique. i ask a question, am i doing the best work possible? if yes, then screw benchmarks. if no, then focus on doing my personal best. just because a benchmark says 'oh, my ctr needs to be 10%'. i will not wake up and say, 'damn, i need to stop being lazy and pull those tricks to improve ctr that i have been hiding all this while'.

Love that thought!

some of their source are their own blogs that are 2 years old. If you are looking at benchmarks - you should look for one which is based on data which is credible.

Which are those credible ones @Niranjan Bala

for e.g Instapage https://instapage.com/blog/google-ads-industry-benchmarks reporst are likely more credible as they have access to a large amount of data courtesy their customers

Methodology: