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# markops
s
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s
Hi Chris - I've not heard (giving permission) that from my experience. You will be assigned a spoc from Google with whom you can discuss the pros and cons of various tactics. But end of day, would advise your team (concerned Paid ads) to make any changes
c
Nope, for performance max ads, you do not have the ability to add negative keywords
Its so stupid
you HAVE to go through chat support and get them to add the negative keywords for you
s
oh not sure of that!
c
but the problem is, they send you an email asking for permission to make changes across the entire account
Which we do not want
a
@Chris John you can exclude URLs which those keywords are driving traffic to. for example, i discovered that our PMAx campaign was leading traffic to a GPT-3 related blog and a Glossary blog. We simply excluded those URLs.
c
But i want to exclude keywords
excluding URLS wont do anything