This message was deleted.

It is bad news for email marketers

great news the way i look at it, overall the general trend is that the success of all these marketing techniques will give more weightage to actual user research, crafting the right messaging, sending at the right time etc and less on these hacks on how to land in the email inboxes. SEO went the same way, Google is reducing the difference between someone who doesnt know advanced SEO hacks vs a beginner, and more on quality of content they produce.

+1 and agree. Even paid ads went through that route. Focus should now not be on “gaming algorithm”.

true, paid ads also went the same way. these platforms and their users both benefit by it. better ads served to fewer more relevant customers than a bulk of lowly researched ads hacked to serve at scale. in a way it is liberating for the small guy. they dont need to hire an army to be good at any of these techniques. they just need to know their customer god damn well.

Yes, this is sad news, but this is an opportunity for innovation. Google is only shutting down warming through APIs. There are other ways to do it besides APIs. Quite a few companies have already started exploring these methodologies and some of them have a working version too.

@surender nadarajan can you share what these methodologies are? Would love to explore, thanks.

@Parth Shrivastava some of the warming services don’t use the oauth api. They use the app password to get access to your inbox and then send emails via that access. These services are not impacted as of now. I can recommend a few warming services that do this concept. Let me know.

Got it. Let me know which are those. Thanks again!