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Hey used it in the past (latest in 2021) and found most of the data to be junk. like most of the companies we reached out to, turned out to be those who had come to just give reviews or were not actually looking for a solution. the ROI does not justify the spend.

hey @Jayant Kaul, TBH it depends on the product and how it is positioned in the segment. Not good for popular segments (you'll get a lot of junk). It also depends on which categories your looking to get intent data of and that would require some testing. Personally I've had okay-okay experience but a friend's company I know are getting very good results out of it. FYI, they are based out of EU , in a niche segment and has mostly EU clients.

+1 to what Angshuman said. Also I haven’t seen it work for US markets so far especially if you are not targeting large enterprises. If you are targeting enterprise market and your category is not too broad, maybe try a POC.

Thanks @Nilesh and @Angshuman Majumder…this is extremely helpful. 🙏

Hey Jayant, Out of all intent data providers (Bombora, ZI, G2) we've tested, we had decent success rates with G2 at SaaS Labs (NAMER Geo). Junk happens, when you go after all the accounts that shows up in intent. G2 gives you flexibility to filter buyer activity based on comparisons. Layer your ABM Lists, ICP, negative target competitors/irrelevant companies continuously, test vertical/persona based messaging (Over generic product messaging) you should have decent success.