Name of the role: Content Marketing Lead What's the required years of experience?1 - 3 years Name of company: Cone Recruiter's Email: raj@getcone.io What is the current marketing team size: 0 What's your current marketing team composition? 0 Is the job fully remote? Fully Remote If NOT fully-remote, which city? What's the compensation range? 21 - 25 lpa What do you envision the role will do in the first year? The Content marketing manager role at Cone provides a unique opportunity: An opportunity to get operational experience in a start-up where both your work and the results are highly tangible and matter to the business A chance to work closely together with the Growth leader and founders on content execution Unlimited growth potential We are seeking a talented and ambitious content marketing manager with a sense of entrepreneurship (preferred), an agency mindset, and the ability to build a scalable revenue generating engine. What will the role be measured on? Amount and value of opportunities What's the annual marketing budget range? (optional) 400000$ Helpful links and resources to help the candidate learn more about your startup: Culture deck, news articles or feature stories): What you’ll do Build, own and execute the content marketing strategy Develop a master content plan and own the editorial calendar Promote and distribute content on relevant channels Drive leads, brand awareness, and engagement with content assets Work with cross-functional teams, freelancers(hire them as well) to develop and edit high quality thought-provoking B2B content (short-form, mid-length, and long-form) to amplify our solutions' value Creating case studies, blog articles, data sheets, webinars, web ads, social content, and other materials Contributing to the user community with relevant engagement strategies and useful resources Engagement analysis and optimization of content Develop brand and establish our online presence Social Media content strategy Requirements 2-8 years of experience in content marketing, and have written B2B content at a software/SaaS company Excellent verbal and written communication skills Strategic thinker who is comfortable in a fast-paced, always-on, highly ambiguous start-up environment Ability to adapt to a rapidly changing product and respond strategically to audience needs Knowledge of the basics of SEO, PPC, social media and content marketing Self-starter who embraces autonomy A high sense of urgency Uses data to measure results and inform decision-making Sent via zapier.com/app/editor/153954729#slack