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Since this is pre pmf I am assuming you don't have a funnel already to base your projections on. Thought leadership efforts would depend on search volumes. Pls assess if it makes sense. If search volume is high then create great value content and get the prospects engaging. With paid it will be an experiment. Depends on multiple factors like intent and category awareness. Start with extreme sharp targeting to not burn your money and high intent ads. Hope this helps.

1. If there is a strong competitor, paid search to get early partners with clear pain, but not willing o pay for the established competitor and lacking some features. 2. Starting SEO and Content should be Day 1. Hire a good agency or internal marketer. Survey Sparrow is a great case study here 3. Linkedin Ads - > Not for now. 4. I would also recommend picking website visitor identification software, to generate more leads and founder/sales team reach outs.

Thank you Sri & Swati :)