Hi Folks, I have been working on building a multi touch attribution model at my company, so far I have been able to do a data logging across all marketing and sales activity on an account/deal level, the next step is to model the data using different distribution logics for $ value across those touchpoints. Anyone out here who have worked on a similar stuff, I wanted to understand what different distribution logics you guys followed(U shaped/W shaped/Liner etc.) and what made more sense Thanks.