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# generals
Slackbot
12/24/2022, 7:26 AMThis message was deleted.
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Shiyam
12/24/2022, 10:46 AMBEGINNER STUFF
• Step 1: PPC 101 [WordStream]
1. What is PPC? - http://www.wordstream.com/ppc
2. Keywords - http://www.wordstream.com/keyword
3. Ad Groups - http://www.wordstream.com/ad-groups
4. Text Ads - http://www.wordstream.com/text-ads
5. Click-Through Rate (CTR) - http://www.wordstream.com/click-through-rate
6. Quality Score - http://www.wordstream.com/quality-score
7. Cost Per Click (CPC) - http://www.wordstream.com/cost-per-click
8. Cost Per Action (CPA) - http://www.wordstream.com/cost-per-action
9. Conversion Rate Optimization (CRO) - http://www.wordstream.com/conversion-rate-optimization
10. How to Set Up an AdWords Account - http://www.wordstream.com/blog/ws/2013/08/07/how-to-set-up-google-adwords-account
11. 6 Steps to a Brilliant Account Structure - http://www.wordstream.com/blog/ws/2015/03/06/adwords-account-structure
• Step 2: PPC 102 [WordStream]
1. PPC Keyword Research - http://www.wordstream.com/blog/ws/2013/11/21/ppc-keyword-research-guide
2. Negative Keywords - http://www.wordstream.com/blog/ws/2014/03/04/negative-keyword-list
3. Keyword Match Types - http://www.wordstream.com/keyword-match-types
4. Long-Tail Keywords - http://www.wordstream.com/long-tail-keywords
5. Ad Text Optimization - http://www.wordstream.com/ad-text
6. Ad Extensions - http://www.wordstream.com/blog/ws/2013/06/03/adwords-ad-extensions-cheat-sheet
7. Bid Management & Optimization - http://www.wordstream.com/blog/ws/2012/03/14/ppc-bid-management-guide
8. Landing Page Optimization - http://www.wordstream.com/blog/ws/2013/07/11/landing-page-conversion-rate-guide
9. A/B Testing - http://www.wordstream.com/blog/ws/2012/09/25/a-b-testing
10. Conversion Tracking - http://www.wordstream.com/blog/ws/2013/08/13/adwords-conversion-tracking-guide
11. Managing Your PPC Budget - http://www.wordstream.com/blog/ws/2013/08/29/ppc-budget-guide
12. AdWords Analysis - http://www.wordstream.com/adwords-analysis
• Step 3: PPC 103 [WordStream]
1. Remarketing - http://www.wordstream.com/blog/ws/2013/12/04/adwords-remarketing-best-practices-guide
2. Dynamic Keyword Insertion - http://www.wordstream.com/blog/ws/2014/04/17/dynamic-keyword-insertion-guide
3. AdWords Mobile - http://www.wordstream.com/blog/ws/2014/04/17/dynamic-keyword-insertion-guide
4. Call Tracking - http://www.wordstream.com/call-tracking
5. Geotargeting & Local PPC - http://www.wordstream.com/blog/ws/2013/11/13/adwords-geotargeting-local-ppc-guide
6. Ad Scheduling (Dayparting) - http://www.wordstream.com/blog/ws/2014/07/30/ad-scheduling
7. PPC for Lead Generation - http://www.wordstream.com/blog/ws/2013/09/23/get-more-leads-with-ppc
8. PPC for B2B Companies - http://www.wordstream.com/blog/ws/2013/07/18/b2b-ppc-guide
9. 7 Best Practices for Google’s NEW Expanded Text Ads - http://www.wordstream.com/blog/ws/2016/07/26/expanded-text-ad-best-practices
10. Google Expanded Text Ads: 10 Things You Need To Know - http://www.wordstream.com/blog/ws/2016/05/25/google-expanded-text-ads
11. How to Create Expanded Text Ads - http://www.wordstream.com/blog/ws/2016/08/08/create-expanded-text-ads
• Step 4: Google Analytics (GA) and Adwords (AW)
1. Linking GA with AW - https://support.google.com/analytics/answer/1033961
2. Import GA goals and transactions to AW - https://support.google.com/analytics/answer/1034306
3. Data discrepancy between GA and AW - https://support.google.com/analytics/answer/1034383?hl=en
4. Comparing GA and AW conversion metrics - https://support.google.com/analytics/answer/2679221
5. Combined Power of GA and AW Webinar - https:/
• p 5: Landing Page Course [Unbounce]
1. https://do.thelandingpagecourse.com/
• Step 6: Account Structure - Single Keyword Ad Groups (SKAGs) [KlientBoost]
1. Single Keyword Ad Groups (SKAGs) - https://klientboost.com/ppc/single-keyword-ad-groups/
🙌 1
Shiyam
12/24/2022, 10:47 AMINTERMEDIATE
• Step 1: The Complete Adwords Audit [Brad Geddes]
1. Introduction - https://bgtheory.com/blog/the-complete-adwords-audit-introduction/
2. Goal Setting - https://bgtheory.com/blog/the-complete-adwords-audit-part-1-goal-setting/
3. Measurement - https://bgtheory.com/blog/the-complete-adwords-audit-part-2-measurement/
4. Campaign Settings & Bid Adjustments - https://bgtheory.com/blog/the-complete-adwords-audit-part-3-campaign-settings-bid-adjustments/
5. Ad Extensions - https://bgtheory.com/blog/the-complete-adwords-audit-part-4-ad-extensions/
6. Impression Share & Auction Insights - https://bgtheory.com/blog/the-complete-adwords-audit-part-5-impression-share-auction-insights/
7. Quality Score - https://bgtheory.com/blog/the-complete-adwords-audit-part-6-quality-score/
8. Account Structure - https://bgtheory.com/blog/the-complete-adwords-audit-part-7-account-structure/
9. Keywords & Match Types - https://bgtheory.com/blog/the-complete-adwords-audit-part-8-keywords-and-match-types/
10. Ad Copy - https://bgtheory.com/blog/the-complete-adwords-audit-part-9-ad-copy/
11. Testing - https://bgtheory.com/blog/the-complete-adwords-audit-part-10-testing/
12. Lin-Rodnitzky Ratio - https://bgtheory.com/blog/the-complete-adwords-audit-part-11-the-lin-rodnitzky-ratio/
13. Shopping Campaigns - https://bgtheory.com/blog/the-complete-adwords-audit-part-12-google-shopping-campaigns/
14. Bid Management - https://bgtheory.com/blog/the-complete-adwords-audit-part-13-bid-management/
15. Landing Pages - https://bgtheory.com/blog/the-complete-adwords-audit-part-14-landing-pages/
16. Audiences - https://bgtheory.com/blog/the-complete-adwords-audit-part-15-audiences/
• Step 2: Attribution Modeling
1. Attribution: Busting the Myths - https://searchengineland.com/attribution-busting-the-myths-169546
2. Multi-Channel Attribution Modeling: The Good, Bad, and Ugly Models - https://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/
• Step 3: Account Structure - Alpha Beta
1. Overview - https://bgtheory.com/blog/how-to-capture-control-your-ppc-keywords-to-achieve-a-better-account-structure/
• Step 4: Search Intent Signals
1. https://searchengineland.com/search-intent-signals-aligning-organic-paid-search-strategy-249601
2. https://searchengineland.com/getting-organized-paid-search-user-intent-the-search-funnel-116312
• Step 6: Bid Adjustments
1. Hourly - https://searchengineland.com/how-to-determine-your-hourly-bid-multipliers-in-adwords-155878
2. Mobile & Geo - https://searchengineland.com/how-to-determine-your-mobile-geo-bid-multipliers-for-enhanced-campaigns-152291
3. Device - https://searchengineland.com/use-device-bid-adjustments-straight-google-254380
🙌 1
Shiyam
12/24/2022, 10:47 AMADVANCED
• Step 8: Adwords Scripts - https://developers.google.com/adwords/scripts/
1. Budget Control - https://www.ppchero.com/advanced-adwords-budget-script/
2. Search Query Mining - https://searchengineland.com/brainlabs-script-find-best-worst-search-queries-using-n-grams-228379
3. Real-time Position Bidding - https://www.brainlabsdigital.com/adwords-script-real-time-position-bidding/
• Step 9: Bid Management
1. https://searchengineland.com/overview-ppc-bid-management-216896
2. Inc/Decrease based on Performance Segments - https://www.slideshare.net/chrishaleua/ppc-hero-conference-performance-segmentshttps://www.slideshare.net/chrishaleua/ppc-hero-conference-performance-segments/, https://i1.wp.com/bgtheory.com/wp-content/uploads/2015/11/chris-haleua-3x3-performance-segments.png?zoom=2&resize=806%2C351&ssl=1
• Step 10: Landing Page Segmentation
1. http://www.wordstream.com/blog/ws/2010/03/08/segment-landing-pages
🙌 2
Shiyam
12/24/2022, 10:48 AM@Kaavian
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Kaavian
12/24/2022, 11:21 AMWow!! This is such an extensive list @Shiyam thanks for that 🙏🏽
✅ 3
💙 1
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