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as step 1, enable auto-tagging of your URLs to automatically include the campaign name alongwith your gclid. for step 2, you have 2 options, either use a marketing automation platform which will automatically link your utm parameters to your form fills and give this information in your contact list or do this manually (you'll need some dev help here) by storing utm values in your local cookie and send this info as hidden field back to your MA tool.

Thanks @Aniruddh Jain! We use HubSpot for our crm but have been using our custom built forms for lead capture. Would you advice moving to Hubspot forms? Makes it easier for marketing but what should I be watchful about?

ok, why are you using custom forms? if possible move to hubspot forms (you can apply custom css on top of them if look and feel is the issue). it will certainly help you connect your data.

We earlier had a need to 'approve' users and had a dashboard to manage that before they could access our product. And we just kept using the same thing when we switched to offering demos. I'll read up about HS forms vs. custom forms before discussing internally to make a switch. Any particular resource you think I should go through to understand pros and cons?

just google

Thank you, doing that!

@Aru use this with custom forms and make sure Hubspot tracking code is installed on every page and adwords is also connected with Hubsspot, you will every tiny details about ad performance on every conversion(even the keywords which the person has filled form) This will require a little dev effort, also if your forms have these condition which generally all forms have it would be automated collected by Hubspot tracking code For form submissions to be collected in HubSpot, your form must: • be a static HTML form. • be wrapped in HTML <form> tags. • not be in an <iframe>. • have an email input field. To sum it up • Check if you have Hubspot tracking code installed on every page • Check your form if it’s an iframe then use Hubspot forms api with dev team

Thanks @Ishan Manchanda! Let me go through these and see how it goes. I think we've built a custom app on HubSpot to get the data. So will discuss this with the Dev team.

Same question I had as Aru. @Aniruddh Jain if I'm embedding Hubspot form on the website then the person who submits the form - will I be able to track from which keyword the lead came in because of inbuilt Hubspot functionality? Or do I need a dev help to sort this?

@Mohammed Rafy you would be able to track keywords and webs activity, just ensure two things Hubspot tracking code is present on every page Google ads is connected with Hubspot You won’t need dev help to sort this

Thanks @Ishan Manchanda. I can just add Hubspot tracking code to every page and it should work. I've already integrated the Google ads.

yes @Mohammed Rafy

@Mohammed Rafy: just as @Ishan Manchanda says. basically the keyword alongwith all the other params you want to track whether it be campaign, adgroup, keyword, even which ad the person clicked onc an be tracked, all via the URL.

Hey, u can add utm parameters on the links via ads. And then also set the goals on Google analytics for form submit then GA can you the data.