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Caltrain @Sid

+1 same question. How do you track success also? Unless there’s a qr etc kinda hack?

Vymo ran something today - @Karthick Raajha can throw some light on it?

i have heard of tool that tracks TV ads

but how's the marketing team at this "tool" attributing you hearing about it?

😕

hey @Sid and @Shaf, what happened with Caltrain? Which brand did that killer OOH marketing?

OOH we keep doing at Vymo in SEA (Thailand and Indonesia). There is no direct attribution to this. This ET ad we did hoping to accelerate/influence some opportunities. Our India pipeline is looking great but enterprise deals Sales cycle is longer now because of the market conditions. So we cut on events, PPC and re-aligned little of that budget on this.

Got it. I think Freshworks also did this with London tube during Refresh. Zoho with the free rides in Dreamforce