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Ahrefs. I trust their data more than the other tools (tested multiple SEO tools including Semrush).

Thanks, @Deb Mukherjee I think as far as the feature are concerned, both offers the same set of functionality.

Pretty much, yes.

Thanks!

Almost same feature set..you check the usage..you buying for single product company or agency

In-house team.

Using Ahrefs from sometime now, very much dependable.

semrush mostly for keyword research and content exploration. While Ahrefs for backlinks/

Depends on the kinda usage you are looking at. If it is about content research and backlink analysis, then go for ahrefs If your work mostly revolves around reporting keyword improvements and site audits, opt for semrush.

Will bet on Ahrefs, helps a lot with content ideation, competitors content + backlinks research. Site audit is available with Ahrefs too, not sure if site audit is better with Semrush @Hema Dass? Tried Semrush, but felt that Ahrefs has more depth in terms of functionality

I use Semrush, it is good