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without looking at the actual numbers, nobody can say anything. who knows how you ran your ship?!

As vague as it can get.

So vague...

sab moh maaya hai

I have some real numbers to share. For one of the company we work. Reduced our spend from $1Mn/month to $250k/month. First couple of weeks looks like a no major change. But from third week onwards the funnel penetration velocity got slow and saw real impact. Overall marketing influenced mql went down 60% and pipeline got impacted immediately due to this. One good thing is pre vs post we have cut down the inefficient campaigns and goes. So the cac looks slightly improved now.

Thank you @Shiyam for the insight. I always wondered if Paid ads have a diminishing return while brand snowball effect, no data though. For example, today in the edtech space, I am assuming that most people default to unacademy than search and click on ads.