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If you have X number of Unique Visitors (UV) it’ll cost you $Y per week: • 3,000 – 10,000 UV : $50 – $175 per week • 10,000 – 25,000 UV : $175 – $450 per week • 25,000 – 50,000 UV : $450 – $900 per week • 50,000 – 100,000 UV : $900 – $1800 per week i found the above in the link below https://blog.wishpond.com/post/106902839702/cost-structure-of-retargeting-remarketing-ads would this be the right way to look at it? Not sure how to compute for India too.

i dont get it with people asking us to turn into some gypsy looking into a ppc crystal ball. just run the damn campaign and find out :D

@Anirudh sorry brother 😞 but i am at noob level 😞 and i don't own the marketing team to just run the marketing campaign just like that.

Hey Niranjan, Aniruddh is right. It's impossible for anyone to arrive at an estimate, as it is dependent on real-time auction at the time of you running the campaign & fighting for place in their newsfeeds. A crude way of doing it is to look at your average CPMs over a course of 3 months (Across campaigns you believe targeted the right folks & gave you decent results). Take the lowest and highest CPM, this becomes your cost range for your TG. Look at your audience size in the retargeting funnel & you should be able to arrive at an estimate. If the CPM range is $50-$100, and retargeting audience size is approx 10K, then you should be looking at spending $500-$1000 for a frequency of 1. Higher the frequency, multiply the cost. This by no means is standard way of arriving at a budget. For all you know even if you spend $1000 per day, you might not fully be able to reach your TG as it depends on them logging into the platform & you winning the auction. In this case, your campaign won't spend or the frequency will go up

thanks @Deepan Siddhu for your time and @Aniruddh Jain for the kick in the butt 🙏

@Niranjan Bala Sir, just a friendly kick. Please take my words in jest. Not trying to undermine your question at all but like Deepan very patiently explained, it is like predicting the weather 😅

bangalore weather or london weather saaar 🙂

weather on europa (jupiter's moon)