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interview their marketer

1) Best one can do is figure out the utms in use and sometimes get an idea from campaign name (some marketers give away what they are doing in the name) 2) Look at CTA (TOF vs BOF): Download ebook vs book demo 3) Make sure you do click through the page and can witness other creatives in use for retargeting (with their messaging) for the next few days.

@Shivam Bhardwaj: thank you. that's quite a detailed answer and gives me valuable insights. 😃