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# general
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Following
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Having a Good CRM can help you tackle this problem. Ex. HubSpot
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1. Multi level engagement. 2. Flow of communication across stakeholders via your team 3. Repeat Happy to chat 1-1 to talk in detail
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1. map the stakeholders from the start to not step over the shoes of your champion within the buying committee 2. create content to address their concerns 3. establish contact - cold or through partner - bring the champion in a little later 4. we had stakeholders in HR and IT - we created best practices doucment for HR and a product pitch from their POV. for IT - we got them involved right in the beginning to map ecosystem needs and security issues 5. this brought down our cycle by 2-3 weeks
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Thanks @Mansi khullar , @Chirag Gojaria and @Ronit