1. map the stakeholders from the start to not step over the shoes of your champion within the buying committee
2. create content to address their concerns
3. establish contact - cold or through partner - bring the champion in a little later
4. we had stakeholders in HR and IT - we created best practices doucment for HR and a product pitch from their POV. for IT - we got them involved right in the beginning to map ecosystem needs and security issues
5. this brought down our cycle by 2-3 weeks