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Influencers - the quickest and the most authentic way of driving pipeline. Very underrated

depends how quick are we talking and what additional budget. in my view some low hanging fruits can be: • CRO (get more leads with same traffic, what could be lower) • Referral email campaign (incentivize people who already use/love your product to spread the word) • Channel partnerships (medium term tactic, provided how well the channel partner's goals are aligned with yours and how quickly you can enable/train them) • Increasing spend on ads (provided that can get you additional SoV, but having said that, why weren't you doing that in the first place?) • Partner marketing (fast way to get bulk qualified leads by leveraging complimentary product companies' userbase) Not sure how well influencer marketing works for b2b products but it may work for certain categories as Arnav mentioned.

Ads across platforms is the best way to do this (done this multiple times to know other channels take time to nurture).

Depends on what market you're playing in - SMB, Mid Market or Enterprise. The GTM play changes like night and day with change in that one factor.

Shared some ideas here: https://www.linkedin.com/posts/anujadhiya_times-are-tough-and-sometimes-you-have-no-a[…]880675229697-xPAE

very interesting ideas! Implementing CRO, expanding on ad channels, getting intent and promoting evaluation webinars in next couple of weeks!

Events have worked for us as well for short time span. But largely very dependent on target market and product

Hey @rohit - Could you elaborate on your point; GTM play changes depending on the market.

@Adarsh Srivastava - targeting SMB is slightly more volume. Enterprises less so. SMB decision making is relatively faster and less (contentious) complex. Enterprise need sign off from multiple departments. SMB - Ads, CRO, Email etc can work well Enterprise - Events, Relationship building events, closed door conferences, Channel Partnership etc. can work well

Thanks, @Sid. We've experienced the same as we've started going upmarket; events, conferences, webinars and channel partners have all come into play. The buying structure has also become more complex, and several personas have played a part at different junctures in the buying journey.

Folks, if we want to do a B2B webinar/Twitter spaces session. How can we target North American market via organic channels? (apart from social media posts) (we have had decent success at pilot level, but the audience is not from the region we're looking for) Few points I could come up with: • bring in your US customer for a discussion • Invite one of your US partner • Newsletter to your subscribers/customers What else can be done to attract US based CXOs?