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# markops
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zoominfo was cheaper by about 8k than clearbit when we got the quote. Clearbit was more open to multiple engagement models but zoominfo was guaranteeing free data updates for a year for enriched leads. Both their form shortening tools worked great as well. match rates were over 90% in tests. For internal reasons, we ended up using data entry folks use multiple tools to enrich leads manually
gratitude thank you 1
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Upgrade to operations hub. Hubspot now has built in enrichment capabilities. Clearbit batch should do it for if you don’t have huge volumes. Both 6sense and Zoom Info are very expensive.
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Hubspot enrichment capabilities are very spotty. Zoominfo websights is okay, Clearbit is better and 6Signal is best
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We did this exercise across, ZI, 6Signal, Clearbit, Versium, Leadfeeder. Found, 6signal match 10-25% better than Clearbit. 6Signal is 2-3x better than Leadfeeder.
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