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# general
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Hi @Vineet Nag I am using Demandbase and it's covering all the needs on account intelligence, intent tracking, ad management. With their present integration with HubSpot that's another feather in their hat. I am also keen to try their personalization feature too (worth experimenting when you are moving further deep in your ABM lifecycle) Happy to have a chat to discuss more!
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Good question! Reach is important, but there's alot of other factors to consider when evaluating ABM platforms. If reach is all you care about Rollworks has the largest reach in the space, but Demandbase offers a full GTM platform that can help you not only reach the right accounts, but also score their activity, surface them to sales for outreach and marries it all together under one hood.