Hey everyone! I’ve been testing different bidding strategies across my Google Ads campaigns, but I’m still struggling to find the most effective approach for competitor campaigns with high search volume ( >100k searches per month) For those running similar campaigns, what bidding strategy has worked best for you — Manual CPC, TIS, Max Conversions, tCPA, or something else? Would love to hear what’s worked for you, especially around balancing impression share, CPCs, and conversion quality. Thanks!

To start with you might want to try Max Conversions, once you have 30-50 conversions, you can move to tCPA bidding. CPC is fine for traffic since the optimisation happens for clicks, for Target Impr Share (TIS) as well it is okay if the cost/conv is very high and you want to grab the attention of the users that your competitors are targetting.