Hi All, does anyone have PMM experience on what GTM best works in enterprise deals targeting Africa, Middle East. Looking to speak and exchange insights.

As far as my understanding and exp goes for Middle East - curated events or offline events works the best. Referrals or word of mouth is the usual way. So maybe invest in brand initiatives or customer referrals or ABM anchored with an offline touch point. @Shashank Aggarwal

Thanks @Sourav