Hi Everyone, looking for suggestions. I work for an education domain. It's a study abroad brand helping students get admissions to institutions abroad. Despite our repeated efforts to improve content and pages, the organic traffic of my website keeps going down. We have started getting around 10-15% traffic from GPTs also. I was assuming this will help the authority of the brand to some extent. Though our audiences come from all across the globe, the traffic from India specifically is hit. I understand for most queries now the traffic is affected due to AIOs but for transactional also it is constantly falling. Any inputs or suggestions from the experts here would be helpful. I can share my website link if you want to quickly go through it. Thanks.

@Divya how are you tracking if your website is optimized for AEO/GEO, because traffic is definitely moving on that side, google is also pushing for AI overviews instead of tradition search results, have you done a website audit for that?

Please share your website link