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@Swati For emails, these are key metrics: Deliverability Number of opens (not the same as open rate. Does somebody open the email multiple times, which means the emails are getting forwarded) Reply rate A/B testing - have at least 2-3 variants always live Number of new contacts added to sequence every day Bounce rate - below 1% is optimal

Thanks @surender nadarajan!

We use Salesloft internally. Gives us the flexibility to track activity metrics per day by SDR like emails sent, dials, call logged, connected calls, voice mails, LinkedIn touches all the way to opps created, meetings booked & success rate