Hey everyone, The SEO agency we're working with is helping us to recover from a traffic drop that hit us in mid-July. One of their strategies is building backlinks. But now we can see ~200 backlinks from non relevant sites to our product pages, created from one id and one author name. Is this okay to do? When asked, they mentioned it's a best practice every SEO person does. This is how 1000 backlinks will be built for getting the foundation in place. I'm really skeptical and I need your help in understanding the reasoning behind the practice.

How long did it take them to build 200 backlinks?

A month. They did in September.

Yeah spam, they're not building any backlinks at all they might be web 2.0 links

Anyone who says they'll help you recover traffic drop by building backlinks, has no Idea how to handle it.

I thought so! We're a project management tool but the sites mentioned don't have any relation whatsoever. Here are some examples of the links- 1. https://www.diigo.com/item/note/blr9s/wsgi?k=22fca3a9eeb39cf7e485e5f70bae90cd 2. https://herbalmeds-forum.biolife.com.my/d/285655-project-management-software-tools

The thing is traffic lost during a core update usually only gets recovered post the next algo update. Although it's natural and most people do panic but you should stick to the regular process - https://www.pixelcrayons.com/blog/digital-marketing/recover-your-website-after-google-march-core-update/

The explanation is • 60% no follow links • To help googlebot crawl our pages

Nope, not valid

That was my understanding

Here's the sample service page from a link building agency - https://authority.builders/link-insertion-outreach/, see how they build 10 links a month. Even most of the freelance link builders do the same

Wow

Googlebots will crawl your website regardless. A traffic drop always happens for a reason, and if you’re not identifying and fixing the underlying issues, building backlinks blindly won’t help. Start by comparing your top traffic-generating landing pages before the drop, then map them against the core algorithm update parameters. This will help you pinpoint what changed, identify the real issue, and fix it effectively.

Thanks for the insights @Sreeram Sharma and @Likith J Really appreciate.

Please don’t let them build spammy links. Core algorithm updates especially with August and march it was all about quality content. Do a content audit on the website.

Sure, Dan. Absolutely.

Hi @Sruti Satish this is clearly a spam practice. These practise can yeild you traffic for instance and might not notice by Google Core update for 1 or 2, but if the website is hit under Spam, then it will take several years to recover. Please try to implement these criteria before choosing a website for guest post/backlinks, •Relevant to our niche. •Organic traffic should be more than 10000 per month (Even after having 10000 traffic, it should not be falling down continuously for more than 2 core updates). •Organic traffic from the relevant keywords of our industry •Referring Domains should be higher than outbound domains. •Website shouldn’t participate in link scheme. •We won’t choose a website if both organic traffic and referring domains are falling down together. I have also DM you, can discuss in detail.