Hi everyone, I’m trying to improve the audience penetration rate for our LinkedIn campaigns. Currently, we typically see between 3–8%. The only time we saw a significantly higher rate was when both LinkedIn Audience Network (LAN) and Audience Expansion were turned on but in that case, our targeting and results were very off :( Has anyone found effective strategies or methods to increase penetration rates while keeping targeting accurate and results strong? Would love to hear from you!

What is the audience type here exactly? Job titles, Industry & location?