Hi everyone. I would like your insights on something. For every 1$ spend on search ads, what is the expected return in pipeline? Especially if you are a b2b marketing software, company size is around 100 employees and your ARR is btw 10-20k$? I am happy to connect and discuss as well

You mean ACV 10-20k? Id say aim for at least $15 in pipeline. Depends on your coverage, LTV, ACV growth etc

Around 4 to 8 over a period of six months or more. If you ACV is $15k ...in US markets it would be 3 to 6 months. In India it will be much longer