Hey folks, I am trying to figure out a newsletter strategy for B2B org (US-based) The company already sends emails on Hubspot to a specific audience frequently, but nothing is calendared. Can you share some best practices for Newsletters that have worked for you? And on what basis do you define success?

I’ve seen great results using zero-click content in B2B newsletters. Instead of pushing readers to click a link, the newsletter itself delivers complete value—insights, tips, or frameworks they can use right away. This approach tends to increase both open rates and CTR over time, because people actually want to hear more from you. Another thing that’s worked really well: writing in a conversational tone, as if you’re speaking to one person. It makes the content feel more personal and less like a mass email, which helps build trust and engagement.

you can use https://www.brevo.com/ i can build and customize , https://www.activecampaign.com/ is other alternative @Shalini