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@Aniruddh Jain @Tej @Abhash @rohit @Shiyam - few folks I know who have done GTM for different geographies.

thanks for the shoutout @Sid. logged in today after many days and found this question waiting for me 🙂 @Saket Banka to share some perspective, a lot of your launch plan depends on how your target persona buys your product. your initial research should be aimed at answering that particular question. how does the sales motion look like, how do they research products to buy, are they more agency lead deployments (APAC?!) or more user lead (US SMB/Mid-market?!). who're they buying currently and why? what makes you stand apart in this market? that will in turn determine what you need to budget for and where you end up spending that budget. for example, if it is a more product lead buyer, you would focus on polishing your product demo use cases and leading with marketing and inbound sales. if its more of a sales lead buyer, you would approach this with an on-field sales team with a more offline, event based model. your recruiting investments will then be determined by your plan. do you need content writers to build those demos/inbound flow or do you need more on-ground SDRs to get/close deals. also if it is a non-english speaking market, how do you get SDRs/AMs who speak the language of the customer. my answer is all over the place, feel free to ask specific questions