Has anyone tried using product data in email campaigns? Wanted to know at what level you have implemented it.

We are exploring this with a customer success team at a company. Still in discovery phase. Can give you updates in a couple of weeks.

If you are signaling towards product usage data than we Did it in two ways: 1. Leverage your database to automate daily/weekly uage reports to accounts. 2. For generic email campaigns, we did it using CDP + custom properties + workflow automation a few years ago, worked decently well. For the depth of the data, we went to usage, team performance, leaderboards and eventually to sort of ROI/values as well.