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a bit broad i think. I feel it depends on so many factors specific to the stage of company/product/structure of existing team/yearly goal etc. Especially since nowadays Series a fund raising happens even before PMF i think

Ok let's go to pre PMF and PMF

@Sid - could you be more specific here? The answer to your original post could be inbound pipeline, leads, building a team, identifying channels, ICP etc.

I am just trying to understand what folks think should be the role of a Head of Marketing What should she/he be judged on. I know it varies and the answer is it depends - but wanted to see what folks think.

PMF > demand generation > brand building In that order for series A/seed stage companies.

@Sid I have been in this situation and have build acquisition pipelines both for B2C and B2B parts of the businesses along with the play books for handover to teams for scaling. Impact can for simplification be measured in terms of traction

Pre-PMF: Qualified Leads, Opportunities, Customers, Revenue. Post PMF: Marketing Infl. Opportunities, Velocity/Revenue from New Customers, Sales Velocity & few tactical KPIs like Improvement in brand searches, Marketing CAC, Marketing contribution to self-serve engine & corresponding metrics, Brand/Non-brand driven organic growth, Social Mentions, PR media value, Community Growth, Key Brand Initiatives, Team Growth & Retention Rate 🙂

Pre-PMF : Getting insights for product development, launching betas, defining milestones, aligning insights and market feedback with all stakeholders together rather than work in silos, building early stage tech stack, Building communities for product launch waitlist, Organic brand activities like demand gen content platform presence, getting buy in for strategic investors who can help accelerate company and be Marketing influencers Post PMF - Defining OKRs like % contribution to sales in year 1-5 ( for a b2b brand I worked on 5% - 25% roadmap in year 1-5) + brand awareness > brand share of voice increae Q-Q, Building inhouse and out house capabilities, Hiring as per buyer journey, Creating Milestones, Rapid experimentation of all platforms (paid and organic), getting first wins, definiting tech stack, identifying scalable activities to replicate