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I am soon going to be looking for a BDR / Growth P...
# demand-generation
d
I am soon going to be looking for a BDR / Growth PM / GTM Engineer / GTM Ops person in India. I could use some advice 🧵
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We are early stage startup with hybrid US/India team. Most of our deals are $100K/yr plus. We do highly targeted marketing. Our account list is very small.
I am currently running our outbound. We only do warm outbound and don't have plans to do mass cold outbound. We have a GTM Ops person on the team who is good with tools like Clay. We tend to reach out to someone when they visit the website, keep in touch with closed-lost accounts, and do some stuff with LinkedIn.
s
Hi Dave. Happy to chat more on this.
DM?
d
I am soon going to be looking for someone in India to run this for us. This isn't a run of the mill BDR role and his highly experimental. I want a deep testing and learning attitude. There are some playbooks that working but we need to do more on this. NOTHING we do is mass outbound and we don't do cold calling. Think things like what is the right warm outbound triggers and right messages. That is a small part but gives you an idea. Another aspect will be testing emails from this person vs our CEO.
1. What kind of person is this? It seems like a Super BDR. Maybe a Growth PM could do it? 2. This person would need to work EST hours. How common is that? 3. This role can be India remove. Bangalore preferred but not required (we have office in HSR if they wanted to work from office). 4. What kind of pay would I be looking at for it? I need someone GREAT. Someone who can develop the testing, run the testing, present the results. This is not a standard BDR role. 20 LPA? 30 LPA? 40 LPA? 50+ LPA?
s
Curious why do you need to hire a person when you don’t expect to scale? As your TAL is limited. Since your requirement is highly custom, suggest you test this with a paid assignment/trial period before moving anyone on full time.
d
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Curious why do you need to hire a person when you don't expect to scale? As your TAL is limited.
I don't know what you mean by not scaling... it is definitely an full-time role today. Will we have 5 people doing this role in a year? No, definitely. Maybe only 1 ever, but who knows.
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Since your requirement is highly custom, suggest you test this with a paid assignment/trial period before moving anyone on full time.
Interesting idea. I haven't done this before but maybe will try. I have assumed that the best people would never go for this. They are employed to lure them away with a "paid trial period" doesn't seem that strong. If we have conviction on them, we should just hire them?
Thinking on calling it Senior Warm Outbound BDR. Maybe 30 LPA base and 20 LPA commission with uncapped commissions (actually accelerators for every opp after quota)
n
@Krish - you might want to check this out
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a
@Dave Rigotti we can help with high intent based data like followers of a competitor, post engagement export etc, checkout: theboomerang.co
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