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For start warmup the domain before shooting cold mail. -Opt ins to be there in your cold mails. - 1-2 first mail should not be having any link attached to it. -Don't use spam subject lines and avoid using terms like free, call now, buy etc. -Proofread subject lines and body keep it short, crisp and relevant. -High open rate if 1-3 words used in subject lines. Checking the location if landed spam that I am not sure of.

Thanks, Anurag.

@Abhinav Kumar Gupta Check the detailed report of every campaign to know if your email is reaching at spam folder of the user. Every email tool or software give detailed report on the campaign. You can also use tool like Lemlist for your email outreach campaign to keep low your spam score

@Abhinav Kumar Gupta there’s no concrete way to check if your campaigns are landing in spam or not. A proxy way to find out is to send a test campaign to a known list of email users (mostly team members) and asking them to check where the emails are landing for them. If many emails are landing in spam, it means that it has poor deliverability. Poor deliverability depends on factors like domain reputation, earlier spam complaints, spammy content in email etc. A resource that may help to improve deliverability https://www.mailmodo.com/guides/email-spam-reasons/

Thanks, Asma,

@Anurag Shukla How can we implement opt in cold email?

Kishan we usually use email automation platform like outplay. Which does include that option when sharing cold mail.