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# seos
Slackbot
05/02/2022, 10:23 AMThis message was deleted.
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Tej
05/02/2022, 11:19 AMCan you give context/correlation of L1 and L0 with SEO in your marketing org. What is the mandate given to you/breakdown you need to do with the L1 and L0
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Deepakshi Dawar
05/02/2022, 12:34 PMMy focus metric is ensuring we are ranked on page 1, the complementary metric to that would be L1 i.e. ensuring website visits increase too. Hope this helps
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Tej
05/02/2022, 1:02 PMI get the context better now. thanks. I personally have experience with owning/defining OKRs like the ones mentioned in below link. The L0/L1 type of definition is a bit new to me.
Here’s a good rundown of how you can breakdown the goals into specific metrics: https://hypercontext.com/goal-examples/marketing/seo-specialist
If the OKR model doesn’t fit your model, you can atleast understand the range of metrics to track/how to define the goals for L0/1 and their breakdown
Tej
05/02/2022, 1:17 PMW.r.t to approach to take you can segment L1/0 into leading (the smaller goals that you track which lead up to main outcome) and lagging (the main outcome you want).
for eg. if you want to achieve certain page rank/keyword ranking and one aspect of your role is building backlinks:
Leading goal: Acquire N number of backlinks acquired in Q3 (with DA > 35)
one of the Lagging goals: Rank in top 5 for keyword ‘this keyword’
Process efficiency goal: Setup a scalable email outbound campaign with conversion rate of X%
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Deepakshi Dawar
05/10/2022, 3:06 PMHey! I absolutely missed this. Thanks a ton, I'll go through this and if need be connect w you over a quick call? @Tej
👍🏼 1
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Tej
05/11/2022, 8:34 AMsure! happy to help