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did the position of your link in the serp fall? did google introduce new featured snippets for specific keywords?

i can give you some more context - shawacademy.com is our prev brand and we are rebranding to upskillist.com and upskillist.com has practically zero organic presence and from a seo persepective - we did multiple actions 1. sitemap.xml setup 2. shawacademy.com page canonicals were updated to point to upskillist etc

sure, i’ll try to help as much as i can!

Few possibilities: 1. Maybe the increase in impressions is because some pages improved in ranking so got some views but wasn't high enough to get clicks. Eg. bottom of 2nd page 2. Pages dropped rankings so they're getting impressions but not clicks 3. Maybe Google rewrote your title and it isn't generating clicks 4. New pages got indexed recently and Google is testing positions to see how searchers react/behave to this change 5. Titles of others are more compelling to click than yours

okay.

@Niranjan Bala did you get to diagnose? Congrats on the increase 🙂 If you dm me, I can help in breaking this down. Assumptions without specific drill down is quite presumptuous and I must say might not help much. There might be something to see if you look at pages and terms that got biggest boost specifically.

thanks @Tej will DM you