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# markopss
Slackbot
03/24/2022, 10:24 AMThis message was deleted.
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Vijay Raghav
03/24/2022, 4:56 PMHey @Priyanka, A few questions to understand this better:
1. When you say convert, does it mean demo->trial signup or demo->paid customer?
2. Is getting a demo the only CTA on all the companies’ website?
3. Is this organic website behavior or paid one? Because in paid you could've used the demo page as lp. So I’m trying to understand where the user landed before submitting the form, whether any feature page or directly on the demo form.
a
Anuj Adhiya
03/24/2022, 7:12 PMJust to clarify when you say "B2B SaaS websites tailor their content..." - what content is this?
Is it the marketing copy on the site, blog content, email nurture content, some combination of things?
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Priyanka
03/25/2022, 7:00 AM@Vijay Raghav
1. Yes
2. Nope. There is a self serve way to the product and demo click button.
3. It's both.
Priyanka
03/25/2022, 7:02 AM@Anuj Adhiya
It's a combination of things. In my limited experience I have rarely seen b2b websites targetting only one way.