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# markops
s
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p
im assuming the primary use-case is to convert your website visitors, and not support have used drift and tars, and theyre both excellent
n
fresh chat is good too.
r
@pulkit - Yes the use case is to engage website visitors. Looking for something that supports personalization to a great degree. The problem with Drift is its cost, isn’t it?
p
if drift is able to improve conversions by a significant percentage, over a period of time youll be able to recover and justify the investment but yea, it is more expensive than other solutions