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Have used Clarity and HotJar both. Clarity has good heatmaps and recordings. Free version is literally 🔥 Difference is Surveys & Integrations. I have only used Google Analytics Integration on Clarity

https://decibel.com/ - i have seen the demo of this - their product is actually pretty cool not sure about pricing though

Thanks @Sid. I think Clarity ticks all the checkboxes (and its free!). But it doesn't seem to integrate with Hubspot, which is a major blocker for us

Yeah - Not integrating with HS is a major letdown

@Niranjan Bala Looks pretty neat, and the basic plan should provide the coverage we're looking for. But doesn't seem to have a HS integration yet, thanks a lot will keep an eye out for this tool

Deceibel is with Medallia now. Very costly.

i never went into the pricing calls - could you share pricing estimates if you can ?

close to $50k

@Pulak Why only these two tools? From what I have heard at the bottom, all tools are undifferentiated mostly. From an experience standpoint, Fullstory is what most enterprises are preferring nowadays but ofcourse it is expensive. If money is an issue, pick the one which has integrations with your existing martech stack. There is no other differentiating factor. tech is pretty basic.

@Aniruddh Jain Hotjar because that's what we're currently using, and Clarity because it's free to use + it serves the purpose (provides decent coverage). Currently assessing if we can build a Hubspot<>Clarity integration with a no/low code tool (like Pipedream for instance). If we can't figure out a way to get that done, will start looking at other alternatives

Makes sense.

@Pulak, why a Hotjar + Hubspot integration when you can do the same with Web analytics tool ( GA/Factors) to Hubspot integration ? Adding @Ashwin Sande as well

@Srikrishna Factors.ai That doesn't solve for heatmaps + session recordings?

You want to see session recordings in Hubspot, or have a product for analysing user journeys ? Heatmaps , while good to look at doesnt provide analytical capabilities end to end. Hence asking

The idea is to have session recordings for all visitors in general, but especially the ones who became MQLs. Heatmaps are an added bonus

1. Why Session recordings in Hubspot. You can capture all the website touch points and analyze it in a analytics tool

Hi Srikrishna, so in addition to analyzing touch points, we also need to visualize user behavior on the website, since the design team needs to actively monitor it too. Session recordings in Clarity serve the purpose

cool