https://www.s11s.club/ logo
Join Slack
Powered by
This message was deleted.
# markops
s
This message was deleted.
s
Yup. It works. You can use Segment as a tag manager 😅
✅ 1
k
Yeah doing that 🤣
a
Yes, never faced an issue
Really helps to build the end to end funnel because you can send in the backend product events as well
I would suggest using Amplitude or Mix along with it to avoid PII data loss. This can help you understand product journeys and pre/post activation drop offs as well.
🙌 1
s
Why not GA with GTM?
a
Just prevents dependency on the Devs
Also, reduces the page load times
s
Ahh like that
a
Segment loads and passes all the data from it’s events pipeline, doesn’t affect the load times as all the pixels are not loaded as in GTM. Also, improves the data reliability (generally with GTM I have seen only 80% data captured) segment can lead to 90-92%
s
agree with GTM capturing 80-85% of data - but typically most of these are loaded async and with right triggers have been able to manage decent load times. Never experimented with Segment - always thought it was like bringing a bazooka to a knife fight (in context of B2B SaaS)
a
It is, an overkill honestly if you are sending data only to GA
You can’t do much with GA, segments are limited to GA and Google ads
finding journeys is hard, cohorts is hard… I would definitely recommend Mixpanel with LogRocket
You can form cohorts and look at the recordings of those people, gold mine of user data
k
Amplitude is working fine for us.
n
we used mixpanel before then moved to Amplitude. It works like a charm (cohort building) etc. and they also have a a/b testing framework but unfortunately it requires heavy tech integ
@Arnav Mahajan have you tried GA4?
we explored segment - cost was really hard to justify - as our data captures were fine - we have only 4 primary connectors - amplitude/WebEngage/GA/facebook-pixel - we already integrate webengage+facebook+ (amplitude) via backend integrations
s
We didnt see much use case to consider segment - would like to learn more if we should have .To connect multiple systems, we using power automate to connect using GA+GTM for website. our marketing automation and crm is msd365. https://s11s.slack.com/archives/C02UPC0JKAQ/p1643646251065549?thread_ts=1643642434.647669&channel=C02UPC0JKAQ&message_ts=1643646251.065549 I think developer dependency is only initially right per insights tag we add? Once gtm is ready, would we need the developers still? I dont think but please confirm. where else is dev needed that may become an issue in long term? I will check on our page performance pointed out as a potential concern, thanks.
s
The only thing is cost with Segment a syour website numbers increase
My co-founder helped a bit here, 1. Segment is like a full data collector and router. Collect all the website data, including PII and send to the right destinations including GA & Amplitude. You cant send PII to GA 2. There will be explicit instrumentation work on Segment, GTM you don't need to do coding, but data loss. Heap Analytics has auto capture of all events + retrospective abilities as well. Heap is automated GTM. 3. Usage : Configure Segment JS SDK -> Amplitude for Analytics. Configure Segment ->GA for Website analytics. But here the Channel cost and campaign data is not there, as the data model is not supported by Amplitude. Do you want to do Channel/Campaign analytics as well ? 4. Alternatively, there is another way to combine channel+website analytics+Amplitude analytics (product events) for marketing use cases.
🙌 1
k
What's that other way in point 4?
Open in Slack
PreviousNext
Powered by