This message was deleted.

One way is to bid for symptoms too in addition to solution. (Example: if in a sleeping pill Market, also bid for "sleeplessness" or other TOF content)

Check out your search terms

Hey Anuj, you may give competitor ads a try, if the search volume with a comparatively low CTR we get good CPL and CPRL

Hey Anuj, This is something which I have been struggling with too! Here's the approach we’ve taken - focus on even the low volume keywords which are important from a business perspective and optimise content for it. The other thing you could do is look for keywords that are an alternative to your product offering and might have a higher search volume! Apart from this, of course there's the competition keywords you must focus on. Volume might be low but it gets you the right leads. Quality >>> Quantity! Hope this helps!