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# demand-generations
Slackbot
05/25/2022, 9:06 AMThis message was deleted.
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Aniruddh Jain
05/25/2022, 9:23 AMTarget admins of D2C brand pages
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Ankit
05/25/2022, 9:24 AMYes, i did find one for “retail page admins”. Apart from that am using LA of previous customers
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Aniruddh Jain
05/25/2022, 9:34 AMYeah that might also work depending on how big a list you have. ML works best when you have more data (>1000 customers).
Simultaneously you can also try to promote TOF gated content through FB and then use customer match to reach out to these people through FB again, but this time with a BOF messaging.
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Pranjal Rajawat
05/25/2022, 9:43 AM@Ankit, Few Targeting options that you can try
• FB Page Admins (focussing on D2C founder’s) + Job Titles we tried with only business page admins but received a lot of junk so clubbed job titles and got good results
• If you have any existing customer list, create a lookalike and you can target those as mentioned by @Aniruddh Jain it works best if you have a list of atleast 1000
• Another targeting options would be on Interest based + Job titles
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Ankit
05/25/2022, 9:45 AM@Pranjal Rajawat What job titles do you suggest adding? Also, you would have included these as a must match right?
Ankit
05/25/2022, 9:47 AM@Aniruddh Jain Yes. Can you elaborate on the send part though? What type of TOF gated content are we taking of here?
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Pranjal Rajawat
05/25/2022, 9:48 AMA few to name:
• Business Owner
• CMD
• Co-Founder & COO
• Co-Owner
• Founder
• Founder, Director & CEO
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Ankit
05/25/2022, 9:51 AMGot it, thanks a lot for the info!! @Pranjal Rajawat. One last question though, by clubbing with job titles you meant adding it in “*must match*” right?
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Pranjal Rajawat
05/25/2022, 9:52 AMYes, sorry forgot to mention it there
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Ankit
05/25/2022, 9:53 AMNP. Thanks for the info 🙌 @Pranjal Rajawat
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Aniruddh Jain
05/25/2022, 9:55 AMJob title data on fb is low quality and personally I have seen it limits the reach a lot, but worth trying ofcourse.
@Ankit tof content can be anything of interest to these D2C brand owners, things like “top 10 strategies to grow your D2C store”, “How world's best D2C brands tackle churn and reduce abandoned carts” are two examples. Something which everyone would be interested to read.
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Ankit
05/25/2022, 10:14 AMGot it. So basically we can use it as kind of lead magnets. And target the visitors of these pages in BOF campaigns @Aniruddh Jain
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Chirayu Patel
05/25/2022, 12:17 PMIs there any information present on a store website that would be helpful in building custom audiences on FB?
Asking because we’ve built a sales intelligence engine for e-commerce wherein we provide social media accounts, email/tel, and address listed on the stores. But, so far customers have been using the email for cold outreach.