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@Shiyam and Triple Dart team.

In my experience, both Capterra/Getapp are fairly consistent, but not exactly scalable (listing category might be a factor here). Lead quality is better, but more expensive than paid search.

Used it. Primarily works for US & EU - for MEA & APAC not that well. Like @Pulak said, quality good, expensive, and not a scalable channel. If you are looking at US as a market, good channel to have in your mix.

Thanks @Pulak @Sid @GK @Ashwin Sande - so our target market is US, and our ACV (Annual Contract Value) is 500 - 2000 USD. So wondering whether it makes sense for us. What are other primary PPC channels you'd advice (for a content intelligence SaaS, mostly self serve)? (we're eyeing Quora, Google) Tx

Start with google ads. Understand your unit economics with few months of running ads. Expand it with Quora and bing ads. Compare cpc differences with capterra and google ads. It's always good to be in capterra and other review channels if you have high competition or low visibility.

Ankur, try all channels yourself. Every product category is different. Even same product tried different times can yield different results. Even with someone's results you don't know how good was their creative or how accurate was their audience selection or even how well known is their brand. Keep experimenting!

This one can be useful https://www.linkedin.com/posts/shiyamsunder_ppc-capterra-activity-6900348138297909248-7iMf?utm_source=linkedin_share&utm_medium=ios_app

If you're looking to run Capterra/G2 ads go through this process: 1. Do they have the right category for what you sell? If it's not the right category, the quality of leads will probably be bad. 2. If they do, check how many reviews your competitors have compared to you. It's always a worth getting more reviews on these sites. 3. Once you have competitive number of reviews (and optimise your profile), you should start seeing organic traffic from them. 4. Check how the organic traffic is converting. Also check their native analytics. 5. If the organic traffic is converting well, it's most probably a good idea to pay for that traffic. ,But you'll still have to see what the CAC is in your case. Things I've noticed: 1. Click to landing page view ratio is much worse than Google ads. (Use pageviews not clicks when getting a sense of CPCs and CRs) 2. It sometimes has given as as good results as Google ads. 3. If unit economics are working REALLY well for you and there is a high profile visit volume, it may be worth checking out G2s paid audience. 4. In one case we saw 2x CPCs than Google but also 2x CRs with similar lead quality. So the cost was pretty similar to Google. 5. In another case, where the category was just a little off, we only got junk leads.

Thanks a lot folks

agree with @Ishaan Shakunt I have been following similar data points/method. My TG location is also US with similar ACV.