This message was deleted.

any kind of education related videos is good for top of the funnel. Moz used to do these whiteboard fridays, a good example of TOF content.

+1 to Aniruddh. Also for B2C, known faces/influencers recommending product works well for TOF.

For ad campaigns, try something like what click up . They hold attention, talks about problems and solutions in unexpected ways!